JCPenney Research and Analysis Assignment Example | Topics and Well Written Essays - 750 words

JCPenney Research and Analysis - Assignment Example are operating under this Company (J.CPenny)Mostly its stores are located in big shopping malls and some in power stores. Due to this strategy J.C Penny became very popular shopping Company among the people. J.C Penney is also trying to contribute in opening the stores like standalone stores, to follow the consumer desires, keeping in mind what its competitors are providing to the public. The success of J.C. Penney grew over time because of its strong logo name, advertisement; pricing strategy which grabbed the public’s attention towards it. J.C. Penney suddenly fell down and faced the serious issues regarding its income. Due to swift drop in income, J.C. Penney pulled itself back into its earlier form and also brought the changes in its stores. Issue faced by J.C. Penney was the lack of communication with its consumers. The consumers didn’t have the clarity about the schemes and the down quality of the products, and left confused.It was effective to the middle class people earlier, all this new ideas, good deals& information on products, reasonable pricing. But J.C. Penney failed to fulfill its strategy of ‘everyday low price ‘approach in comparison to ‘Wal-Mart’, which turned in the interest of customer’s disappointments. J.C. Penney has put its whole effort to satisfy its customers against ‘Wal-Mart’ pricing strategy, but it couldn’t keep it up (Its Over For J.C. Penney). When Ron Johnson became the new CEO of J.C. Penney he faced a number of problems regardi ng J.C. Penney. During the recession period 2009 to 2011, J.C. Penney’s net income fell from 18billion dollars to 17billion dollars, and sales went to 150 dollars per square foot. Among the department stores criteria this figure of sales lies at the rank of lower third. Suddenly this Company lost its identity. J.C. Penney’s target was the middle class families, who can’t